Audits, SWOT analysis, segmentation studies and value proposition development or refinement; we incorporate qualitative and quantitative research as required.
Good content is at the heart of all effective marketing and communications, whatever the objective or delivery channel. We cover every kind of content development, writing and editorial requirement and have written on an A to Z of topics across the financial services sector – everything from (winning) award submissions to white papers.
We originate concepts, write copy and design ads for national and international campaigns, global publications, specialist trade press and one-off events.
We provide a range of services in support of business development and sales teams: writing, editing and designing bid documents, sales presentations, pitch books, briefing and training guides. For start-ups, we can provide support at all stages, from targeting to value proposition development and fulfilment. Our team includes experienced consultants, with first-hand experience and business development know-how.
We write letters, newsletters, articles for client magazines and investor updates, and contribute ideas on how to build effective communications programmes that generate referrals and keep our clients’ business ‘top of mind’.
Strategy, tools and tactics: from briefing and training guides to talent development campaigns, cross-selling initiatives, newsletters, intranet content and copy.